Everything you grab
The product earns its place by making this first moment feel immediate, specific, and worth repeating.
The bet
The MacBook notch is dead space where people already look. Handbag turns it into a compact personal command center.
Start with the high-frequency objects—files, mirror, clipboard, contacts—then earn a permanent place in the user’s muscle memory.
Product stateLive
Built formacOS notch utility
What we test firstEverything you grab
What compoundsStart with the high-frequency objects—files, mirror, clipboard, contacts—then earn a permanent place in the user’s muscle memory.
